AdmiralBet expands Playtech’s poker presence in Italy

AdmiralBet is the second agreement between Playtech and AdmiralBet to concentrate on extending the company’s online poker platform’s footprint in the Italian market in as many weeks. This comes on the heels of a similar partnership with Lottoland, and it is evident that Playtech believes in the future of poker in Europe and Italy.

AdmiralBet is the latest brand to join Playtech’s iPoker platform.
In a severely controlled market, Playtech has not shied away from the nation’s strict advertising laws and is actively working to develop a sustainable poker ecosystem that allows players in the country to play together and compete for larger and more lucrative prize pools.

AdmiralBet managing director Paolo Marchi welcomed the chance and its consequences for both the Italian poker community and the brand. He stated:

Playtech was an obvious option as our new network supplier since it is a global leader in the gaming business with an unrivaled track record of success in Poker.

AdmiralBet managing director Paolo Marchi Marchi discussed the dynamic developments in the poker ecosystem over the last year, as well as AdmiralBet’s obvious commitment to poker. Brands may now join together and develop a strong vertical with the support of Playtech and its iPoker solution.

The announcement was also welcomed by Playtech’s VP of interactive gaming, Marat Koss, who said that the acquisition of was a significant step forward for everyone in the industry. Koss remarked:

While there have been evident problems in the poker industry over the last several years, Playtech has continued to invest in both improving our Poker offering and expanding our network.

Vice President of Interactive Gaming at Playtech AdmiralBet, according to Marat Koss Koss, is an established leader in Italy, and the firm is excited to collaborate to grow on the current poker ecosystem. Playtech’s operational performance have improved significantly, enabling it to concentrate more aggressively and comprehensively on its whole offering.



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